在數位行銷日益競爭的今天，網站的載入速度已不再只是技術層面的考量，更與SEO（搜尋引擎優化）有著密不可分的關係。一個網站的速度快慢，會直接影響搜尋引擎的排名、用戶的停留時間與轉換率。
根據研究，若網站載入時間超過3秒，超過一半的訪客可能會選擇離開。高跳出率與短暫的停留時間，會被搜尋引擎判定為使用者體驗不佳，進而導致排名下降。Google 也早在2010年宣布，網站速度是排名演算法中的一個因素；到了近年，更加強調行動裝置上的頁面速度，顯示其對使用者體驗的重視。
網站速度同時也影響搜尋引擎爬蟲的抓取效率。如果網站載入緩慢，爬蟲可能無法完整抓取所有內容，降低網站被索引的範圍與頻率。這對於內容更新頻繁的網站來說，特別不利。
為了提升網站速度，可從多方面著手：壓縮圖片與影片、啟用瀏覽器快取、使用內容傳遞網路（CDN）、優化CSS與JavaScript、減少重導向等。除此之外，選擇快速穩定的主機服務也非常重要。
此外，Google PageSpeed Insights、GTmetrix 等工具能協助網站管理者評估與改進網站性能。定期檢測與優化速度，能確保網站持續維持良好的SEO表現。
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